President's Letter

I am honored to have been elected to serve as your Chapter President over the next year.

In our case, Debora Kuchka-Craig, our incoming HFMA National Chair was prophetic in selecting for her theme the phrase, “Step Up” because our chapter will indeed need to step up in a big way to match this past chapter year’s many successes. Your incoming Board is fully aware that it will take a dedicated team, working together to reach the level of accomplishments achieved under the leadership of Immediate Past-President, Karen Fry. We congratulate her for a job well done, and look forward to continuing to work together with her for the good of the chapter.

No matter which side of the debate you supported, we can all agree that the recent passage of Healthcare Reform is not only historic for the U.S., but among the most significant changes in the career of this generation of healthcare finance professionals. Its passage left little doubt in everyone’s mind that significant changes are on the way.

The high turnout at our most recent statewide conference in Tampa is evidence that the healthcare community in our state, as well as nationwide, is seeking answers and assistance with navigating through this change. As the largest chapter in the largest healthcare finance association in the country, we are uniquely positioned to provide timely and responsive support to the healthcare finance community. And that is what I and the rest of the Board of the HFMA Florida Chapter fully intend to do over the next year.

To all of our corporate sponsors, we greatly appreciate all you do for our chapter. We truly could not delivery programs like our recent conference at such an affordable price to our members without your support. I look forward to your continued support and ask that you please provide us with your feedback and suggestions on how we can better meet your expectations, as sponsors of our chapter.

Lastly, I have a request to all of our Chapter’s members. I ask that you please continue to support your Board and your Chapter. We design the plan and commit to putting our best efforts to bringing it to fruition. But without your input, active participation and involvement, our goals will be impossible to reach.

Please, continue to attend our statewide and regional events. Take in our free webinars. Speak to a non-member or prospective sponsor about the benefits of membership and our sponsorship program. It will be through this type of membership involvement that we will sustain our chapter year after year. I encourage all of you to become active members in this dynamic and worthwhile organization. Participating at any level can be a truly rewarding experience.

Thank you all for this opportunity. I look forward to seeing many of you at an upcoming HFMA event.

David Sierra
President
HFMA Florida Chapter
2010-2011
Office: 954-265-5106